Born in 1966 with the entrepreneurial vision of Piero Ambrogio Busnelli, B&B Italia is a leading Italian company in the international world of design. The company has distinguished itself since its inception for an innovative and industrial approach to production. The prestigious company headquarters in Novedrate was designed by Renzo Piano and Richard Rogers in 1972. B&B Italia products have contributed to the history of Italian design. A story based on technology, creativity and that unmistakable style that has made Italy famous in the world, affirming the “Made in Italy” brand that has been exported to international markets. The B&B Italia furniture collection has its roots in the ability to reflect contemporary culture and to respond promptly to ever-changing lifestyles, habits and needs. Modern furnishing elements that stand out and are characterized by exceptional quality and timeless elegance, and which embody projects characterized by a continuous drive for innovation. The collaboration with Italian and international designers, including Antonio Citterio, Mario Bellini, Michael Anastassiades and Jasper Morrison with a continuous research, have always been key factors in the strategic development of the company. This approach has allowed B&B Italia to receive numerous and prestigious awards, including 4 Compasso D'Oro awards, the most prestigious honor in the field of Italian industrial design. B&B Italia products are unique furnishing elements that tell a story of passion, commitment and creativity. The catalog of B&B Italia sofas is characterized by iconic pieces, such as the Harry sofa made in collaboration with Antonio Citterio, but also by upholstery with an irreverent and unusual look, such as the Up 2000 Series sofas, designed by Gaetano Pesce in 1969, and the latest creations, the Eda-Mame sofa by Piero Lissoni. Due to its leading role in terms of design, quality and prestige, B&B Italia was chosen as a founding member of the Altagamma organization, a prestigious association that brings together the main Italian companies in the luxury sector, as leaders in their sectors and expression of Italian culture and style in the world.